What does Digital Signage Look Like on Your Campus
A recent poll in Campus Technology Magazine shows 77% of those who responded said they are not using their campus digital signage system for emergency notifications.
More publications are touting the use of digital screens on today’s. With digital signage, schools can reach students, faculty and staff with consistent, relevant messaging, quickly. Additionally, digital signage can generate revenue for students, as advertisers use the screens to reach the coveted 18- to 24-year-old demographic.
At Santa Clarita University, their new digital signage system is tied into the university’s emergency communications plan, but day-to-day use is where the system is excelling so far.
At least one display is located in a public area in every building on campus. Part of the reason is that the signs are used as one aspect of the university’s emergency communication system, but the devices are also proving highly useful on a day-to-day basis in getting a variety of information out.
Whether for or against this trend in education, the movement is noteworthy for emergency managers as these devices appear to have implications for public alerting. For example, in the January of this year, the FBI unveiled a digital billboard in Times Square designed to “highlight wanted fugitives, missing persons and high-priority security messages.”
It will certainly be interesting to see how digital signage and notification technology will emerge over the next decade in educational environments. Digital signage technology is becoming more accepted for delivering critical information as its adoption continues to increase.
